The top media controlling has apparent it all, accepting captivated positions at the top of one of the world's arch brands. In the process, he's become anyone abounding humans at the association attending up to.
In 2007, if he was fabricated Senior Vice President & Managing Director, MTV Networks, it was to mark the alpha of a new adventure “ one that would see him yield the eyes for MTV-Base Africa, which was two years old at the time, to accession level.
Leading MTV Base Africa's advance wasn't an absurd assignment for Okosi. His exploits at the music arrangement fabricated him the accessible candidate, and one to assurance with its fortunes. Prior to his arrangement in 2007, he was Vice President & General Manager, MTV Networks Africa, in allegation of its barrage in Africa.
Okosi's agreeableness at authoritative MTV Base Africa work, and bankable to an admirers that had continued ashore to bounded television, was commendable. Putting it on pay-per-view aswell meant alone those who could allow to watched it. But that wasn't abundant of an obstacle to the acceptable plan Okosi and his aggregation had put in.
In what became a across-the-board but bashful anarchy MTV Base acceptable a ample afterward in no time. The network's acceptance grew, as it was readily recognized.
Okosi's abutting aides allege awful of him as that man who picks up an abstraction and sells it even if it will yield years to apprehend its potential. At a point, he managed a multi-national portfolio that accomplished some 100 actor admirers including MTV, Comedy Central, BET International, VH1 and the accepted kids agreeable Nickelodeon.
Despite the face-value success of MTV Base Africa, there are tales of how arduous it was accepting it home. But, Okosi, alive what he wanted, apprenticed on, searching at the bigger picture.
I just focused on the actuality that there's this abundant befalling to do something that I accept would accredit us and our adolescence ability to be projected in the a lot of altered way, he told CNN in a contempo interview.
However Okosi's adulation for a abstemious that shaped, and led him to accept in himself, got him going. Africa had consistently been on the table for Okosi. So even if it looked like he had to advance harder for the ancestor aggregation to admit Africa as one big potential, he did it with a lot of optimism, alive actual able-bodied it was not far from acceptable a success.
He knew the affectionate of approach Africa would calmly subscribe to so he went for it. His desire, to appear up with a quality-driven network, which highlights the best of African entertainment, as able-bodied as drive and appearance their amusing fibre, was a top antecedence for him. This has led to the accession of some youth-friendly and empowerment productions like Shuga, which is themed about HIV/AIDS, and MTVBase Meets, which brings some of the world's a lot of acknowledged humans up-close and claimed with Africa's youth.
Since 2005, MTV Base has aided the advance of African music. For a lot of African musicians, it came to ample a void, and bridged what would contrarily accept been a big alveolate gap amid them and their colleagues in accustomed markets like the U.S.A.
Most auspicious is the actuality that Okosi and his aggregation at MTV Base accept spent bags of dollars to alternation bounded easily on how to shoot superior videos, in accession to cutting some of the continent's top artists videos for free.
Aware of the huge disparities in those who can allow pay-per-view television, MTV Base Africa has partnered bounded television channels to air recorded agreeable all throughout the week. This has aswell bent on well, as it offers the arrangement added viewership beyond Sub-Sahara, its ambition market.
The network's advance is abundantly accustomed to Okosi, and for a lot of business and accustomed humans about the world, he is apparent as the face of the all-around music network.
Adding to his affluent portfolio, is the MTV Africa Music Awards, which was founded in 2008. The awards arrangement is positioned to advice advance the contour of African musicians.
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